art writer + copy director
we recruited nba champions; kyrie irving and draymond green to showcase their skills — at laundry and sandwich making. we also shot long-form versions of each as exclusive content for go90, for the super duper fans of both basketball and pb&j and laundry. because there's no such thing as too much nba and people are into other weird things out there so it’s important to acknowledge that by providing long-form video content to address those needs.