Confidence is knowing the difference between snake boots and snakeskin boots and not givin’ a rip.

A post shared by Old Spice (@oldspice) on Jun 17, 2016 at 1:50pm PDT

Fear was not in his vocabulary. But “electric waterskeeling” was for some reason. He was really hard to talk to.

A post shared by Old Spice (@oldspice) on May 5, 2017 at 8:55am PDT

Confidence is forever. #Swagger

A post shared by Old Spice (@oldspice) on Jul 11, 2016 at 12:06pm PDT

This isn’t a product placement. It’s a lifestyle choice.

A post shared by Old Spice (@oldspice) on Jul 25, 2016 at 1:31pm PDT

Any old cat can be a panther. It takes confidence to be a manther. #Swagger #SmellEm

A post shared by Old Spice (@oldspice) on Jun 27, 2016 at 10:40am PDT

She made you perfect. We made her say that. Introducing Mombot M.A.R.I.A.N.N.E.7000. Tweet at her for motherly love while your real mom eats brunch foods and opens a card. (Link in bio)

A post shared by Old Spice (@oldspice) on May 8, 2016 at 8:29am PDT