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blauw / copywriter + art director

art writer + copy director

  • work
  • about

weight watchers / emotional packaging

because our favorite feeling is often food, we created social posts to highlight this with food packages redesigned to reflect the emotions and situations (like holidays and the super bowl) that often trigger their consumption.

 

S14041_SnackMix_1280x1280.jpg
S14041_WW_Takeout_1280x1280.jpg
S14041_GrandmasAlfredo_1280x1280.jpg
S14041_IceCreamcomp_1280x1280_R3.jpg
S14041_WW_Candy_Cane_1280x1280.jpg
S14041_Nog_1280x1280.jpg
S14041_Anxiety_1280x1280.jpg
I15012_WWSB_PotatoChips_1280x1280.jpg
I15012_WW_veggieplate_MK_1280x1280.jpg
I15012_WWSB_CookieBag_PC_1280x1280.jpg
I15012_WWSB_CornDogsBox_1280x1280.jpg
I15012_WWSB_NachoCheese_1280x1280.jpg
I15012_WWSB_PartyTrayPG13-MK_final_1280x1280.jpg