art writer + copy director
w+k pdx studio design :: digital content
The #CountonKobe Campaign started with the launch of a real-time counter on YouTube counting the number of times people count on Kobe Bryant. Black Mamba himself kicked of the campaign by live-tweeting a rebroadcast of his legendary 81-point game.
I was involved with creating nonstop quick-response content, including an illustrated Kobe alphabet, for Nike Basketball's social channels to engage with the thousands of fans tweeting along with Kobe.
+ j. limauro