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blauw / copywriter + art director

art writer + copy director

  • work
  • about

uber eats / don't run out

meow wolf / convergence station

holiday spirits / wk holiday party

fisher price / global campaign

Global television campaign for Fisher Price that asks big questions like: Are children dimensional planes walkers? Are toys sentient? Where is that banana’s eyes?

with Tim Semple

old spice/ ultra smooth

Sometimes a man has to grow into a man. Even it it means leaving behind the father that raised him and the Old Spice he raised him on. What happens when this man breaks with tradition in pursuit of an understated life? We make an episodic family drama about it, that’s what. We brought back Isaiah and gave him a son in the form of Keith Powers to find out what happens when father and son meet at the crossroads of deodorant preferences.

fisher price / shorts

Stop-motion shorts inspired by some of our favorite film genres and starring some of our favorite fisher price toys.

With: Tim Semple :: CDs: Heather Ryder & Devin Gillespie

instagram / freaky sneaks

what happens when instagram interests manifest as sneakers?
you make films about it and then bring them to sneaker con, obviously.

photos: kyle pero & alex lianopolis
shoe fabrication: the shoe surgeon

instagram interests

turns out, you can get into a lot of things on instagram.

had the opportunity to work with an amazing team to craft worlds based around niche instagram hashtags.

with: devin gillespie, heather ryder & melissa maerz
cd: jason kreher

old spice / wild collection

slapping together mom ads and boy ads together for a campaign targeting moms and sons seemed like a good idea at the time.

 

 

old spice / rad talkin' wolfthorn

If there’s one lesson to be learned from the Old Spice Wild Collection campaign, it’s to never let the fact that you can’t make a Wolfthorn toy stop you from making a Wolfthorn toy.
If there's two lessons to be learned, it's to never underestimate  the artistic talents of super specific online communities. Like furries, for example.  

 

 


 

kfc / col sanders romance novel

we know what moms want for mother's day and that's a steamy, finger lickin' good romance novel starring colonel sanders, obviously. (yes, this was a real book with real words inside).

 

old spice / pinterest

 

why recycle your old spice containers when you can upcycle them on pinterest. take that environment! 
 


fabrication: kevin shaw
photography: kyle pero
 

verizon / door

verizon's better network as explained by a door.

verizon / metaphors

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a better network is hard to explain so we made a series of shorts to explain what makes verizon a better network.

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verizon go90 / nba

we recruited nba champions; kyrie irving and draymond green to showcase their skills — at laundry and sandwich making. we also shot long-form versions of each as exclusive content for go90, for the super duper fans of both basketball and pb&j and laundry. because there's no such thing as too much nba and people are into other weird things out there so it’s important to acknowledge that by providing long-form video content to address those needs.

chiquita / banana inception

To show that bananas are as yellow as they are fun, we incepted the city of New Orleans with banana happenings from banana luggage at the airport to a banana jazz band in Jackson Square to make folks feel like they were going a little bananas. 

with tim semple
photography: edgar morales

old spice / hand gym

gamers need strong hands to get good.

with:
eric fensler & eric reigert

verizon / network city

a wireless network is a lot like a city. to prove this metaphor we created a fold out print ad that ran in GQ, Vanity Fair and Wired, as well as, an interactive digital site to live on Verizon's homepage.

Click the video to see it the city in action.

old spice / social

weight watchers / posters

we kicked off w+k's brand campaign with in-store posters to motivate, inspire, educate and support members in meeting rooms across the country.

weight watchers / emotional packaging

because our favorite feeling is often food, we created social posts to highlight this with food packages redesigned to reflect the emotions and situations (like holidays and the super bowl) that often trigger their consumption.

 

solid sound festival

wilco's solid sound festival posters & apparel art direction, design & illustration

apparel

licensed music & movie apparel
art direction + design + illustration

love pulp

love songs gone pulp. 

art direction + design + typography

Love songs.
You heard them at your cousin's wedding. Swayed awkwardly to them at your high school dance. Sat them out during couples' skate at the roller rink. And you probably even put them on that mix tape you made for old whatsherface back in college.
But have you ever really listened to them? Like, really listened to them?

If you really listen to love songs, you quickly realize they're dysfunctional, sinister things more likely to land you a restraining order than a second date from that special someone.

It's not until you pair titles and select lyrics from these so-called love songs with pulp fiction cover art, that you finally see the harsh truth of a love song's true nature. They sure weren't kidding when they said love is strange.

 

 

 

nike / move1

Nike :: Move1 UK Newspaper + Out of Home

w+k pdx studio design + illustration

Nothing says "sitting is the enemy" quite like a skull chair of death showing up in the London Underground and in full page newspaper ads in newspapers throughout the UK.

+ AD Jeff Williams & CW Brock Kirby

uber eats / don't run out

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meow wolf / convergence station

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holiday spirits / wk holiday party

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fisher price / global campaign

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old spice/ ultra smooth

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fisher price / shorts

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Fisher Price Holiday Short

instagram / freaky sneaks

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instagram interests

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instagram #follow

old spice / wild collection

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old spice / rad talkin' wolfthorn

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kfc / col sanders romance novel

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old spice / pinterest

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verizon / door

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verizon / metaphors

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verizon go90 / nba

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chiquita / banana inception

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old spice / hand gym

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verizon / network city

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old spice / social

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weight watchers / posters

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weight watchers / emotional packaging

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solid sound festival

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apparel

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love pulp

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nike / move1

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