art direction + design + typography + photography + pie baking
there are 2 kinds of people in the world:
1. people who think a slice of pie is a reward in itself
2. people who work at wieden + kennedy
the second kind of people, those ones don't play. if you don't watch yourself, they'll cut you — a piece of pie!
then they'll ask you to judge it.
(award photos by m. rosenau)
in addition to the hyper-competitive baking contest, the 2013 pie off also employed the ever-popular bracket system to raise heaps of money online for the phil knight cancer institute.
fighting cancer and eating pie at w+k pdx, nbd.