Kobe Bryant's seventh shoe release wasn't a campaign, it was a system. One of epic proportions spanning multiple genres and involving many celebrities and athletes. Obviously, the social campaign had to be an equally epic endeavor. And it was.
Our team completely rebranded Nike Basketball’s social channels. Then we blew up the internet by creating nonstop content, challenges and real-time responses for 7 whole days.
The social campaign had more than 130,000 twitter mentions and even more impressions. There was over 125,000 Facebook likes, and over 1,500 posts on Instagram.
+ b. troyer, m. rosenau & j. limauro